En SalfaCorp S.A. hemos definido la innovación como un medio para agregar valor significativo, lograr
nuestros objetivos de rentabilidad e impacto, permanecer competitivos en una industria altamente fragmentada, y satisfacer las aspiraciones de nuestros clientes y usuarios. It is also a way to meet the expectations of our employees, regulators, and the social contexts where we operate. Starting by improving our operation, innovation allows us to solve problems and needs of our organization and customers in a systematic way. For this reason, our goal is to incorporate innovation into our culture and transform it into a distinctive management philosophy of SalfaCorp S.A.

Entendemos la innovación como un cambio nuevo en un producto, servicio o proceso que añade valor significativo al cliente y a la empresa; además es:

• A means to add value, achieve our profitability and impact goals, remain competitive in a highly fragmented industry, and meet the aspirations of our customers and users. It allows us to solve problems and meet our business needs.
• A discipline that has an established management and development methodology, which allows us to solve challenges and meet needs around our business.
• A master plan operationalized in a roadmap that guides the company to manage its portfolio, investment, and return.
• • And a management philosophy to achieve what seems impossible to others and thus create a unique way of doing it. The challenge of innovation is to fail fast and cheaply.